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Our Mission
The objective

of FEAC is – within the boundaries set by Competition and Antitrust Laws - to support, facilitate and develop the economic activities of the members and to improve and increase the results of these activities; primarily, but not restricted to:

  • Negotiating with Daimler;

  • Promoting the interests of the members;

  • Facilitating contacts amongst the members;

  • Regulating trade between the members and conducting joint advertising;

Furthermore to engage in any activity appertaining and relating to the above or which may be beneficial to the above, all in the broadest sense of the term.

Who we are
​​Uniting the European Mercedes-Benz Associations

We bundle topics, solve mutual problems and help the members concentrate on their markets.


A European Economic Interest Grouping (EEIG) is a legal entity, created in 1985 by the  then European Community (EC). It is designed to make it easier for companies located in different European countries to do business together, or to form consortia to take part in EU programmes.



FEAC members are the national Mercedes-Benz dealer associations of Austria, Belgium, Czech Republic, Denmark, France, Germany, Greece, Hungary, Italy, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, The Netherlands, Turkey and the United Kingdom.

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News & Publications

November 27, 2019

FEAC FEAC elects the new President & Vice-Presidents

Stuttgart, 28th of November 2019 – FEAC, the European Federation of Mercedes-Benz Dealers is announcing today the new FEAC Executive Committee for the next four-year mandate.

Our Ordinary General Assembly elected Mr Friedrich Lixl as the new FEAC President. Mr Lixl has taken over the Interim Presidency in the last six months after the tragic disease of long term President Dr Alexander Martinowsky. Mr Lixl is the former CEO of Pappas Holding Group in Austria, leaving his position to now become a full-time independent President of our Federation.

For the Vice-Presidency, the General Assembly elected:
- Mr Oussama Kaddoura – CEO and owner of the French Como Group as Vice-President, and Chairman of the Passenger Car Committee
- Mr Jan Broos – CEO of Belgium Groepjam Group as Vice-President, and Chairman of Truck Committee
- Mr Matteo Taverni – CEO of Truck Italia as Vice-President, and Chairman of Van Committee
- Mr Michael Farrenkopf – General Manager of Germany Dealer Association of Mercedes-Benz as Vice-President, and Chairman of After Sales/IT/CRM Committee

The new Executive Committee has all the capabilities to face the upcoming challenges of our industry, mixing good experienced Executives, with an in-depth knowledge of the business as well as a young mindset that will allow us to form a reliable and proactive team.

May 01, 2019

Dr Alexander Martinowsky passed away

Vienna, 02.05.2019: Dr Alexander Martinowsky passed away in the night of the 2nd of May after a short but severe illness in his hometown of Vienna. He would have turned 58 on the 19th of June.


Alexander Martinowsky was FEAC’s President already during his assignment at Wiesenthal in Austria and after leaving Wiesenthal has become our independent President. Under his leadership and guidance built on national associations and dealers in Europe, FEAC has developed to a strong association leading the way for future automotive retail.


Alexander Martinowsky was a passionate and respected leader. His impulses changed the Mercedes-Benz retail world decisively. We are sad and devastated about losing a great personality and friend. We thank him for his relentless contribution and great achievements.

- The FEAC Executive Committee and Members.

December 20, 2017

European Startup Prize for mobility, apply now!

The European Parliament, Via ID and the Boston Consulting Group launched the European Startup Prize for mobility to invite all European transport and mobility startups demonstrating ecological and/or social impacts with their product/solution to apply before January 8th! As a member of CECRA, the European Council for Motor Trades and Repairs, we are proud to support the StartupPrize rewarding European startups of sustainable mobility Dear startups, join the competition and conquer the European mobility market!


The Prize will celebrate 10 startups chosen on economical, ecological and innovative criterias.

This top 10 will get unprecedented visibility through a tour of five European capitals to meet potential customers, investors, business accelerators and local partners. In addition to this tour, the jury will choose 4 finalists during the awards ceremony who will each receive a 4 months’ worth of dedicated business and legal coaching set up by The Boston Consulting Group and other partners (law firms and corporates).

July 05, 2017

Michael Farrenkopf to succeed Giorgio Novelli as FEAC Secretary General

The European Mercedes-Benz Dealer Association FEAC today announced that the General Assembly has appointed Michael Farrenkopf (31) as the new Secretary General, succeeding Giorgio Novelli.

Mr. Novelli, who turned 70 this year, was the first Secretary General of FEAC. Mr. Novelli has built and shaped FEAC decisively, he is a valued and extremely popular person. FEAC thanks Giorgio Novelli for his exceptional job over a long and successful career and wishes him all the best for the coming years.

„We selected Michael Farrenkopf as new Secretary General as he is a digital, Daimler and industry expert,” states FEAC President Dr. Alexander Martinowsky. “Today’s pace of change is exponential. Sales and services are becoming digital, disruptive new players may enter our markets and FEAC’s role in the digital transformation has never been more important.”

Mr. Farrenkopf joined the German Mercedes-Benz Dealer Association from 2014 until 2017 and has been of great help to FEAC as support to the German Delegates in the European meetings. His key tasks were IT, Aftersales and the strategic Future of Retail concept.

Founded in 1993 as an EEIG, FEAC is the association of the European national Mercedes-Benz dealer associations. FEAC currently represents 20 member States (including non-EU Norway, Russia and Turkey).

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